ABOUT ME

I am a Chicago-based digital growth and marketing professional with experience leading data-driven initiatives at the intersection of strategy, analytics, and digital transformation across banking, FinTech, retail, and lifestyle sectors.

In my current role in financial services, I contribute to growth initiatives for key banking products by improving acquisition performance, optimizing campaign effectiveness, and partnering with Martech and digital teams to align execution with broader business objectives.

Previously, I worked in agency environments supporting integrated marketing and communications for global brands, where I led performance analysis, content strategy, and cross-channel campaign execution. Across roles, I have taken ownership of initiatives focused on improving customer engagement, scaling digital reach, and driving results through structured experimentation.

My focus is on building and leading data-informed growth strategies that align cross-functional teams around customer insight, operational efficiency, and business impact.