Seres Footwear

As a freelance Social Media Manager and Strategist, I led the development and execution of Seres Footwear’s digital presence, defining its brand positioning and building a structured, performance-driven content strategy.

My work focused on aligning creative direction with audience insights to increase engagement and strengthen brand visibility, contributing to milestones including an FGI Rising Star Award nomination and participation in Chicago Fashion Week.

I worked closely with founder Vanessa Arroyo, whose mentorship influenced my approach to brand strategy, creative leadership, and entrepreneurial thinking.